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Back to WorkWebsite Development7 Weeks DeliveryDemonstration Case Study

Global Machinery Platform & Technical Brand Architecture

CLIENT TYPEApex Heavy Engineering (Demonstration Case Study)
INDUSTRYManufacturing & Industrial Export
ENGAGEMENT7 Weeks Delivery
VERIFIED PERFORMANCE IMPACT

Measurable Results & Benchmarks

0.0s
Largest Contentful Paint

Audited across simulated mobile 4G network profiles

+0%
Inquiry Form Completion Rate

Observed in structured before-and-after user testing

0/100
Lighthouse Performance Score

Across all desktop and mobile catalog index pages

The Business Challenge

A heritage precision manufacturing exporter faced high bounce rates on mobile, a dated multi-page catalog, and lack of technical search presence for global procurement engineers looking for OEM components.

Key Engagement Objectives

Re-architect the 400+ product catalog with sub-second search and filtering.
Achieve top-quartile Core Web Vitals (LCP < 1.4s, CLS < 0.05).
Establish international schema markup for multi-currency industrial specifications.
Streamline RFQ (Request for Quote) flows into an automated sales team routing pipeline.

Strategic Approach

Engineered a headless Next.js App Router platform featuring instantaneous client-side faceted filtering, technical spec sheet downloads, and high-contrast editorial industrial design.

Execution & Implementation Summary

  • 01.Deployed edge-rendered product pages with dynamic OpenGraph generation for shared parts.
  • 02.Configured WCAG 2.2 AA compliant typography hierarchy and high-visibility keyboard states.
  • 03.Integrated Zod-validated RFQ forms with CRM qualification routing.
  • 04.Reduced overall JavaScript bundle payload by 68% compared to their legacy CMS.
Delivered Disciplines
Website Development (Next.js & TypeScript)
Graphic Design & Brand Refresh
Technical SEO & Schema Architecture
Procurement RFQ Form Optimization
Technology & Platforms
Next.js 15TypeScriptTailwind CSSZodVercel Edge

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